privacy notice

The Long Way (Pty) Ltd, Cape Town, South Africa. Company registration number: 2025/804053/07.

Information Officer: Willem van Liemt (willem@thelongway.earth). Deputy Information Officer: Ruby Eastwood (ruby@thelongway.earth). You can reach us about anything in this notice at either address.

We only collect what you send us through the forms on this site:

• Booking requests: your name, email address, phone number, the number of people, your preferred departure or dates, and your message.
• Waitlist for sold-out trails: your name, email address, phone number, your message and your agreement to be contacted.
• Newsletter: your email address.

With your consent, we also collect analytics about how the site is used. See analytics and cookies below.

We use booking and waitlist details to answer your request, plan a call with you, and arrange an expedition if you decide to join. The lawful basis is taking steps at your request before entering into a contract with you, and our legitimate interest in responding to people who contact us.

We use your newsletter email address only to send you our newsletter. The lawful basis is your consent, which you can withdraw at any time.

We use analytics to understand how the site is used and to improve it. The lawful basis is your consent through the cookie banner.

We do not sell your information and we do not use it for automated decisions about you.

We use PostHog to measure how the site is used, such as which pages are visited and which buttons are clicked. PostHog only loads after you accept analytics cookies in the banner. If you decline, no analytics cookies are set.

We do not identify you in analytics. What you type into forms is never recorded.

PostHog stores this data in the United States. This is a transfer of personal information outside South Africa. We rely on your consent and on PostHog's contractual commitments to protect the data to a standard comparable to POPIA.

You can change your choice at any time: cookie settings. The same link is in the footer of every page.

• The Long Way team, who handle your request.
• Our hosting and database provider, which stores form submissions on our behalf.
• PostHog, for analytics, only if you accept analytics cookies.
• Our email provider, when we send you the newsletter or reply to you.

Our journal is published on Substack. If you subscribe there, Substack's own privacy policy applies.

Some of these providers store data outside South Africa. We only use providers that commit to keeping it secure and confidential.

Booking and waitlist requests: up to two years after our last contact with you, unless you join an expedition. If you join, we keep the records we need for accounting and legal purposes for as long as the law requires.

Newsletter: until you unsubscribe.

Analytics: up to one year.

Under POPIA you have the right to:

• ask whether we hold personal information about you and get a copy of it;
• ask us to correct information that is wrong or incomplete;
• ask us to delete your information;
• object to us using your information, including for direct marketing;
• withdraw your consent at any time.

To make a request, write to willem@thelongway.earth. We may ask you to confirm your identity. We will reply within 30 days.

If you are not happy with how we handle your information, please tell us first. You also have the right to complain to the Information Regulator of South Africa: inforegulator.org.za, complaints.IR@inforegulator.org.za.